Thai Amaranth at THAIFEX 2025: Cultivate, Innovate, Co-Create
- TA Team
- Jul 11
- 2 min read
Updated: Jul 12
This year’s THAIFEX – Anuga Asia 2025 marked a major milestone for Thai agriculture with the official debut of Thai Amaranth as Thailand’s next-generation superfood platform. Representing more than a product, Thai Amaranth is a forward-looking brand ecosystem — one that connects cultivation, innovation, and global co-create.
More Than A Product, But A Shared Platform for Co-Creation
Thai Amaranth, known locally as Thai Spinach, is more than just a superfood. It's a full spectrum of value-added products and partnerships, and rich in essential nutrients such as iron, calcium, and antioxidants. Our goal is to transform this humble green into a global superfood and position Thailand as a sustainable food innovation hub.
A Highlight at THAIFEX 2025
The Thai Amaranth Pavilion stood out for its unique value proposition and immersive experience. With the theme “The Power of Thai Amaranth: Cultivate, Innovate, Co-create,” the showcase included:
🌱 Fresh and Frozen Thai Amaranth — ready for industrial use, with traceable and safety-certified production.
🥤 Horenso Matcha — a premium green amaranth powder designed as a superfood alternative to matcha for the global market.
🧀 Ready-to-Eat Dishes by REO’s Deli — including Amaranth-based Lasagna and Mac & Cheese, already launched in 7-Eleven Thailand.
🤝 Live B2B Engagements — with active interest from distributors in Japan, Taiwan, and China.
Collaboration at the Core of Thai Amaranth
What makes Thai Amaranth truly unique isn’t just its nutritional value or sustainable roots — it’s the open and inclusive platform it creates for collaboration.
Through the Happy Harvest initiative, Thai Amaranth welcomes co-creation across the food value chain. Whether you're a food manufacturer, a health brand, a retailer, or a product developer, the platform offers fertile ground for joint innovation. From customized formulations to white-label product development, VSC and its partners are already working with:
🌍 Exporters and distributors looking for plant-based, climate-resilient ingredients.
🍽️ Health-focused food brands and wellness seeking clean-label, plant-based ingredients to develop nutritious, functional products.
🧪 Food tech innovators exploring new formats like amaranth protein powder, snacks, and functional beverages.
"By enabling contract farming, flexible production volumes, and collaborative R&D, Thai Amaranth is turning its superfood status into real business opportunities — both locally and globally."
Throughout the event, we proudly engaged in meaningful collaborations with leading partners such as Amario, Fonterra, Innovative Pharma Herbs, Intouchtanagorn, Romyen Pensook Brewery, SHIMAKYU, Taokaenoi, Thai B.B. Fruit, and Thevaphan (Tang See Seng), paving the way for future co-creation opportunities.
A Vision for the Future
The launch at THAIFEX is just the beginning. With ongoing R&D on powder grades, contract farming expansion, and strong market validation, Thai Amaranth is on a trajectory to become Thailand’s next “Green Gold.” The project embodies the Blue Ocean Strategy by creating new demand instead of competing in saturated markets.
Follow the Journey
Thai Amaranth isn't just a product. It's a movement toward better health, sustainable farming,
and innovative food solutions.
👉 Want to collaborate or learn more?
Visit: Thai Amaranth Facebook Page
Or any inquiries please contact: contact@thaiamaranth.com
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