Vision
To elevate Thai Amaranth as Thailand’s next global superfood through an inclusive food innovation ecosystem—rooted in sustainability, circular economy, and shared prosperity.
Mission
Cultivate Strengthen upstream cultivation with resilient, high-performing Thai Amaranth varieties, empowering farmers through sustainable practices and stable income.
Innovate Transform Thai Amaranth into a future-forward innovation platform—connecting science, industry, and sustainability to unlock its full potential.
Co-create Build collaborative value chains and shared standards with partners—co-developing breakthrough products and success models that place Thai Amaranth on the world stage.
"Direction is more important than destination"
Business Philosophy
At VSC, we believe that the right direction matters more than the end goal. That’s why we choose to grow by creating sustainable value for consumers through quality food. Our business is driven by a core commitment to innovation and a deep understanding of consumer needs.
Farms to Innovation
For us, “cultivate” means more than just planting a seed in the soil — it’s about planting the seeds of hope for a better Thailand through sustainable agriculture. This commitment comes to life in the “Healthy Greens Project”, a collaboration with Siam Forestry, a company under SCGP, featuring the following key initiatives:
Chana Vasuvat
CEO of VSC
The driving force behind Thai Amaranth — leading VSC with a mission to elevate local crops into global superfoods.
Vision
To elevate Thai Amaranth as Thailand’s next global superfood through an inclusive food innovation ecosystem—rooted in sustainability, circular economy, and shared prosperity.
Mission
Cultivate Strengthen upstream cultivation with resilient, high-performing Thai Amaranth varieties, empowering farmers through sustainable practices and stable income.
Innovate Transform Thai Amaranth into a future-forward innovation platform—connecting science, industry, and sustainability to unlock its full potential.
Co-create Build collaborative value chains and shared standards with partners—co-developing breakthrough products and success models that place Thai Amaranth on the world stage.
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Development and Selection of Thai Amaranth Varieties Adapted to Local Climate.
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We have focused our research and development efforts on creating distinct Thai amaranth strains with key traits such as heat resistance, rapid growth, and the ability to be harvested multiple times per year. These characteristics are specifically tailored to Thailand’s increasingly hot climate, ensuring year-round cultivation and productivity — even under changing environmental conditions caused by global warming.
Current Trial of Strain AS022 with Academic Partnership.
Strain AS022 is currently being tested in collaboration with the Tropical Vegetable Research and Development Center, Department of Horticulture, Faculty of Agriculture, Kamphaeng Saen. Alongside two additional commercial strains, the trials aim to identify the most suitable variety for large-scale farming and industrial expansion. Final selection is scheduled for completion by Q4 of 2025.
Business Operations:
From Ready-to-Eat Pioneer to Food Innovation Leader
Thai Amaranth is a strategic business unit under the management of Value Sourcing Co., Ltd. (VSC) — the driving force behind the success of Reo’s Deli, Thailand’s leading ready-to-eat Italian food brand available in 7-Eleven stores nationwide.
Reo’s Deli: A Flavorful Beginning That Grew into Market Leadership
Now available in over 14,100 7-Eleven stores nationwide, Reo’s Deli features three bestselling ready-to-eat dishes:
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Spinach with Cheese
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Cheese Lasagna
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Bacon Macaroni and Cheese
What started in 2008 with a modest production of just 300 units per day has grown into one of the key players in Thailand’s ready-to-eat market. At the heart of VSC’s mission is a clear goal: to create high-quality, affordable food — driven by innovation.
What started in 2008 with a modest production of just 300 units per day has grown into one of the key players in Thailand’s ready-to-eat market. At the heart of VSC’s mission is a clear goal: to create high-quality, affordable food — driven by innovation.
What started in 2008 with a modest production of just 300 units per day has grown into one of the key players in Thailand’s ready-to-eat market. At the heart of VSC’s mission is a clear goal: to create high-quality, affordable food — driven by innovation.
From Reo’s Deli to Thai Amaranth: Championing Thai Food Innovation on the Global Stage
Building on the success of Reo’s Deli in the mass market and backed by a robust production system, VSC has expanded its expertise to establish Thai Amaranth — a new business unit dedicated to elevating Thai amaranth as a globally recognized superfood. This initiative is powered by a food ecosystem rooted in innovation, sustainability, and collaborative value chains.
VSC Growth Milestones
2008 – 2010:
Debuted in MaxValu and Tops Market (52 branches total)
2014:
Expanded to 1,000 Family Mart stores; annual revenue surpassed THB 12 million
2017 – 2018:
Game-changer — entered 7-Eleven nationwide; sales exceeded THB 50 million; launched patent for “No-Bake Process” for lasagna and spinach with cheese
2019 – 2021:
Opened Factory 1 with GHPs and HACCP certifications; annual revenue reached THB 104 million
2022:
Launched new menu item Bacon Macaroni and Cheese; began construction of Factory 2; reported net profit of THB 14 million
2023:
Production scaled up to 35,000 units/day; revenue reached THB 216 million with net profit of THB 26 million
2024 – 2027:
Ongoing expansion of Factory 2; revenue target of THB 1 billion by 2026; preparing for IPO in 2027 with capital increase of THB 500 million and target market cap of THB 2 billion
Get in Touch with Us
Reach out to us for inquiries, partnerships, or any information regarding our products.